Our Investment Philosophy
Decades of academic research concludes that most active managers – whether managing mutual funds, separate accounts, or hedge funds – don’t outperform the market itself. Although some active managers outperform the market during certain periods, it’s impossible to know in advance which managers will beat their relevant benchmark indices.
Broadly diversified funds that allow you to invest in the market as a whole are generally much less expensive and much more tax-efficient than traditional actively managed funds.
A better investment experience can be enjoyed by designing your investment strategy to capture the market’s returns, while also seeking to avoid risks that offer no additional expected returns. This involves tilting your portfolio towards securities that have been shown through academic research to produce higher expected returns over time.
Furthermore, focusing things that are in your control – like fund fees and to a lesser extent taxes – yields true benefits. Therefore, using low-cost index funds and tax planning adds to the long-term success of your portfolio.
1 | EMBRACE MARKET PRICING
2 | DON’T TRY TO OUTGUESS THE MARKET
3 | RESIST CHASING PAST PERFORMANCE
4 | LET MARKETS WORK FOR YOU
5 | CONSIDER THE DRIVERS OF RETURNS
6 | USE SMART DIVERSIFICATION
7 | AVOID MARKET TIMING
8 | MANAGE YOUR EMOTIONS
9 | LOOK BEYOND THE HEADLINES
10 | FOCUS ON WHAT YOU CAN CONTROL
READY TO GET STARTED?
Our Portland office is conveniently located off the SW Denney Road exit from Highway 217.
6600 SW 105th Avenue, Suite 155
Beaverton, OR 97008
Our Bay Area office is located in downtown Santa Cruz.
133 Mission Street
Santa Cruz, CA 95060
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If you'd like to learn more about how we can help you build a solid plan for your future, let us know by filling out our contact form. Or give us a call at (888) 998-4796.
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